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"I actually printed the picture out," he says

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The picture, which trended worldwide using #The Dress - even prompted celebrities to weigh in, as Kim Kardashian tweeted: "What color is that dress

According to Conways hypothesis, those up in the night are used to artificial lighting which has more reddish light in it, and thus their brains are accustomed to correcting from reddish illumination, which shows the dress as black and blue, while those who are more exposed to working in sunlight/daytime would see gold and white because their brain processes out the blueish light

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